ABOUT US
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We empower brands through sustainable growth strategies
Established in 2009, BINLY (Hong Kong) Limited is recognized for its commitment to excellence in the cosmetics industry and for serving as a trusted representative of leading beauty brands. We take pride in our collaborations with esteemed makeup labels from Japan, Korea, Europe, and the United States, ensuring the highest standards of quality in beauty products.
Headquartered in Hong Kong, we operate on a global scale, supplying premium, authentic products directly to cosmeceutical retailers, cosmetics wholesalers, and e-commerce platforms.
Our core business philosophy, "Prioritizing Credibility and Excellence," underpins our mission to foster lasting partnerships with our clients by consistently delivering superior services at competitive prices.

OUR EXPERTISE


We specialize in cross-border beauty supply chains, providing a wide range of products, including skincare, makeup, personal care, perfumes, alcohol, and food. Our goal is to deliver a comprehensive one-stop supply chain solution with complete product categories, diverse operations, and expert brand representation.

Strategic Sourcing Excellence
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We excel in identifying and securing the best products from around the globe, ensuring quality and value in every partnership.
Brand Development Authority
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Our expertise in brand development helps elevate beauty labels, crafting compelling narratives that resonate with consumers.
Logistics Architecture
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We design efficient logistics frameworks that streamline supply chains, ensuring timely delivery and operational efficiency.
Business Growth Partnership
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We believe in collaborative growth, working alongside our partners to unlock new opportunities and achieve shared success.

HOW WE WORK

Dynamic Pricing Strategy
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BINLY matches market trends and rivals' prices, offering bulk deals and promotions to gain an advantage and ensure customers get great value.
Blended Sales Strategy
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BINLY uses market analysis to set prices, compete, and provide discounts. This strategy keeps Binly ahead and ensures customers get high-value products.
Market Expansion through Smart Pricing
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BINLY stays competitive by aligning its pricing with market trends and offering promotions. This boosts customer satisfaction and ensures access to valuable products.
MARKET EXPANSION
  • Hong Kong
  • Shanghai
  • Vietnam
  • Dubai
Cosmoprof Asia Hong Kong
Shanghai CBE Beauty Expo
Beautyworld Middle East
Beautycare Expo
PARTNERSHIPS

If you would like to discuss working in partnership with Binly or supplying your brand to any of it's portfolio of websites please contact us on
Email：info@binlyhk.com
BINLY is available for contact through email or phone for inquiries or collaboration discussions. The company emphasizes prompt response times and is open to communication.